Clipping is the process of a selection of news in newspapers, magazines and other media, which result in bundling of clippings and other materials – properly dated and organized – concerning matters of interest to an entity.
A daily query is done of all the media, regional and national, to gather any published news about that institution or of your interess. This allows having notion of regularity with a respective name, trade mark, design, published, space they occupy and the way that it is said. The utility of this service is a primary strategic need for defense of the name and image. Having access to information that is issued and published in the media allows you to react, on time, to negative news and also allows you to take advantage of positive news amplifying its aspects and its dissemination.