With an increasing importance in recent years, the design and brand set up technical ways to visually communicate a concept, an idea or a brand, in this case, about a city or region. Being intellectual raw material, both rely on a visual culture, social and psychological that communicates in a creative and captivating way. For this it is important to have specific knowledge to enable that the graphic image passes to the intended message leading into memorizing and with the public’s identification. This is only possible having perfect knowledge of the target market, the in which region it operates and, of course, professional that make use of the best technologies by combining with them creativity and innovation. Thus, it is appropriate to ensure consistency of produced graphical parts, the timing creation and production is reduced and establishes closeness to the strategic direction of the brand / region and its products, visible in every image transmitted by each holder.